1) The article was highlighting the trend of colleges checking their applicants social media.
2) As social media advances I believe that this trend will continue and could potentially evolve.
3) If a student posts incriminating things online they are effectively screwing themselves over in their search to find a suitable college or a job. Colleges and employers don't want students or employees who appear to make questionable decisions online.
Reference article:
http://www.nytimes.com/2013/11/10/business/they-loved-your-gpa-then-they-saw-your-tweets.html?pagewanted=all&src=ISMR_AP_LO_MST_FB&_r=2
Reference article:
http://www.nytimes.com/2013/11/10/business/they-loved-your-gpa-then-they-saw-your-tweets.html?pagewanted=all&src=ISMR_AP_LO_MST_FB&_r=2
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